Microsoft is reportedly considering turning its attention to an all-in-one “super app” that would challenge Apple and Google’s dominance in mobile search.
As The Information (Opens in a new tab)the app can combine shopping, messaging, web search, and news feed, among more concepts that may make it work as a single platform for most personal daily needs.
It appears that Microsoft executives were looking for a solution to increase the company’s advertising business and Bing search. In launching an all-in-one platform, the company will also be able to attract customers to its other revenue-generating products such as Microsoft 365 (previously Office 365).
Microsoft “Super App”
Besides the $1,400 Android Surface Duo, Microsoft has been notably absent from the smartphone market for some time, having struggled with a decade and frankly unsuccessful spin on its Windows Phone operating system.
With attention once again shifting away from its laptop and tablet families, Microsoft appears to be ready for a second attempt to get people hooked on its mobile interface, though as speculation and rumors abound, it’s unclear if this app is for iOS and Android devices ( That is if it was launched at all).
the information It details the inspiration for the potential “super app,” which comes from the Chinese-owned platform WeChat, which combines video, calling, shopping, and gaming.
Microsoft may not be in its ambition to create a large centralized platform for its customers. Reuters reports that Elon Musk, the owner of Tesla and Twitter, has also expressed interest in creating such a product, which could have the name “X”.
TechRadar Pro I reached out to Microsoft for more feedback regarding building such a “super app”.
