Initially launched in some parts of the world in September, Motorola’s Edge 30 Fusion smartphone is now finally ready for its debut in the US. It will become available on December 12 in a very special, never-before-seen color: it’s called Viva Magenta and it’s the Pantone Color of the Year 2023.
This color of the year has been going for more than two decades, with Pantone choosing one color each year “by analyzing global trends and themes throughout the year,” considering “all aspects of society from fashion to marketing, social media and even politics.” According to Motorola’s official press release on the matter.
Incidentally, Motorola has a “worldwide exclusive partnership with Pantone in the smartphone category,” which is where the new Edge 30 Fusion color comes in. Viva Magenta is, according to Motorola, “a brave color that writes a new narrative”, “conveys what it means to blend the virtual and the physical with enthusiasm”, it is “inspired by nature and explored through technology, revealing multiple dimensions and a new way to create”. That’s a pretty fat word salad right there, right?
The specs of the American Edge 30 Fusion are the same as for its global counterpart, only distinguished by the new color and the fact that they come with a pair of Moto Buds 600 ANC TWS earbuds, which, despite what you might expect, don’t come in the same color as the Viva Magenta. That would be very easy. Alternatively, if you order one of these special edition phones, the earphones will be available in Winetasting, “a color designed to complement the Pantone Color of 2023,” while “they make a great pair and a fresh wardrobe staple.” yes seriously, Wine tasting is the name of the color.
If you’re wondering how much you’ll need to shell out for all of this, it’s $799.99. If you’re not interested in any Pantone shenanigans, the phone is also available in Neptune Blue for $699.99, without the earbuds. The Edge 30 Fusion will be an unlocked phone compatible with AT&T and T-Mobile only.