If people had never heard of it, people walking around Soho would pass by a new physical location for next to nothing. The store will open on Saturday December 10th at 11:30am in London selling Nothing Phone (1) and Ear Stick earbuds, along with Nothing Merch. There will also be a selection of audio products from Swedish brand Teenage Engineering and “curated collections from fashion and design brands” too.
The decor inside the shop is bright, white, retro, and transparent, inspired by the simple and transparent look of the brand’s products.
The store will have 785 square feet (73 square meters) of showroom space and span two floors. There’s a 4,000-dot projection screen projecting images on the wall, and there’s a transparent phone booth with a Nothing Phone (1) to use as the official store’s customer service line.
Early store visitors will be able to purchase one of 100 limited edition laser engraved ear sticks. The store is located at 4 Peter Street and will be open 7 days a week.