If you like the idea of watching Netflix movies and shows before they’re released to the public, you’ll want to be part of the Netflix Preview Club: a group of subscribers who can watch content early in exchange for reviews and comments.
according to The Wall Street Journal (Opens in a new tab) (Across Techcrunch (Opens in a new tab)), the club opens its doors wider. About 2,000 people are currently being recruited, but this number is set to rise to tens of thousands in the first part of 2023, drawn from all over the world.
“Netflix is working to ensure that every dollar spent on content generates the highest level of member interest and engagement across its 223 million subscriber base globally, and comes at a time when viewers are increasingly scrutinizing content spending and placing more emphasis on profitability. ,” as stated in a WSJ report.
Needs more humor
It was previously revealed that the Netflix Preview Club – which is similar to the schemes run by the likes of Amazon Prime Video and Hulu – existed. diverse (Opens in a new tab). The practice of getting early reviews on movies and TV shows isn’t new, of course, but it seems like Netflix wants to expand its own system.
Apparently, more humor has been added to the 2021 Netflix movie Don’t Look For, based on early audience feedback. It went on to break weekly watched hour records on the streaming service, and also earned four Academy Award nominations.
It’s not clear exactly how people are selected to be part of the Netflix Preview Club, but we suggest keeping a close eye on your email inbox. Presumably, Netflix wants to ensure that it has a good cross-section of subscribers to hear feedback from.
Analysis: valuable feedback
While quiz shows are common in the entertainment industry, it’s interesting to get a glimpse of how early reviews and reviews work at Netflix. According to the WSJ, Netflix employees also play a role in reviewing content beforehand.
A platform like Netflix has the advantage of a huge amount of user data: what people watch, how quickly they watch it, what they like to watch next, and even at what point in movies or shows people give up watching and give up watching something.
That’s all valuable feedback when it comes to making sure something works, not a bug. According to the new report, creators are “usually able to decide what modifications to make” — it’s not like they’re forced to make any changes.
How much is altered also depends on how much backup footage is available to the production teams: reshoots are expensive and inconvenient, so they’re not likely to go to the effort and expense to get them unless something is met with a really negative reaction.
